5 Ways Online Ordering Drives Revenue And Boosts Profits
In our fast-paced, digital-driven world, convenience is king, and customers crave options. Gone are the days when simply offering dine-in was enough to satisfy the average customer’s appetite. From QR code table ordering to delivery and order ahead, the way customers order and interact with their favourite hospitality venues is changing.
To meet these evolving customer expectations, over 80% of restaurants are turning to technology to help them run their business. And, with 93% of Aussies reportedly ordering food online for pickup at least once in the past month (an average of 3.2 times), many hospitality businesses are adopting online ordering software to meet this surging demand.
However, with skyrocketing operating costs and razor-thin profit margins, many venues are, understandably, sceptical about the revenue online ordering channels will generate versus the cost of paying for the platform.
To alleviate these concerns, we’ve crunched the numbers and deep-dived into recent industry trends and statistics to understand the five ways online ordering drives revenue and boosts profits.
