All marketing is competitive, but traditional retail marketing is competitive in a very particular way. Products typically stand on shelves surrounded by dozens of competitors. Meanwhile, the retailer itself pushes a particular brand identity — and often its own competing white-label products. It’s a lot of distraction, and it can get between your brand and a consumer’s attention.
Starting up, starts here.
Subscribe to get free education, tips and inspiration to help you start and grow a successful business.