All marketing is competitive, but traditional retail marketing is competitive in a very particular way. Products typically stand on shelves surrounded by dozens of competitors. Meanwhile, the retailer itself pushes a particular brand identity — and often its own competing white-label products. It’s a lot of distraction, and it can get between your brand and a consumer’s attention.
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Having been a business owner and part of the hospitality industry for over a decade, plus being involved in tech startups, I have a great understanding of how the industry works and what's involved. I'll be your go-to when discussing all things hospitality and technology.