Starting up, starts here.

The rise of online ordering in hospitality has provided the industry with a number of benefits. Coping with staff shortages in the post-lockdown era, gaining a deeper understanding of customers, and unlocking operational efficiencies that allow more businesses to succeed in the long term, to name a few.

Even with these benefits there are still some new challenges to face. Beyond the processing of orders and payments, other responsibilities that have traditionally been handled by staff members - baked in to the workflows of kitchen and FOH service models - now need to be built into the technology. Necessary to ensure businesses can reap the operational benefits while maintaining a seamless customer experience in the hybrid physical/digital hospitality and service world.