Create a marketing calendar with your goals, photo shoots, holidays, upcoming events, and paid PR and media campaigns. You'll be able to see ahead of time what's coming up and plan for it.
Schedule marketing time in your week to create content, batch and schedule posts, and review any reports and analytics. Do a couple of weeks in advance so you always have some content up your sleeve.
Respond to any social media comments in pockets of your day so there's not too much wait. It's a lot harder to squeeze the rest in around service, but social media works best when you can jump in and reshare or reply.
Use your calendar to organise your content by the platforms you use such as Facebook, Instagram, and email marketing services. Include the special days that are coming up for your business as they provide opportunities for promotions and content. These might be National Food Holidays, significant dates in your local community, or public holidays. This is a great time to make sure your special trading hours are up-to-date in Venue Manager as well.
Example customer profile
Occupation: senior consultant
Location: inner-city suburb
Typical order: Latte with an extra shot
Buying behaviour: Chris picks up coffee on his way into the office. He sometimes hosts client coffee meetings or treats his team to morning tea.