Data-driven hospitality 📈

The world is heading into the fourth industrial revolution, which means the blurring of boundaries between the physical 🏃‍♂️, digital 👩‍💻, and biological worlds 🧪. So keeping up with these changes is important for you and your business, which is why we're here to help! 🚀 

In the current digital age data rules, however, with questions around ethics and privacy, business owners can be hesitant to capture information from their customers. With the proper tools, creating a database to grow your business can be done ethically and be beneficial to both the business owner and consumer.

You own the customer data stored in Bopple and can access your order history and sales reports in Venue Manager with ease. Using this data combined with any POS data that you have can paint a clear picture of what is going well, and what opportunities your business has. Bopple also allows venues to securely store customer check-in data for contract tracing in the absence of a government-developed app. 

Customer data can also be used to help create community, with tailored updates to your database, the ability to identify top customers, and even test different promotions and special offers on a receptive audience.

Ideas for your venue:

• Run a report on your top-ranking customers and thank them with a personal note or bonus treat next time they visit your venue.
• Try QR Code table-ordering within your venue. We've seen venues increase revenue by up to 35% when using QR Code table-ordering, plus it's a great opportunity to reduce costs within the business and maintain customer service. Using this technology is another great way to learn more about your customers and their purchasing habits. 
• Make good use of your customer data. You can learn a lot about your customers with the data you gather within your venue, plus your online store. It's a great way to see what's popular within your offering, plus learning more about customer habits. Capitalising on this will boost customer experience and retention.
• Connect with your customers via email to share events and special offers.

Got a venue and want to have an online presence? Try Bopple for free today